All Webinar Links (chronological order)

Video: 10-Steps for Developing Effective Tobacco Education Materials (October 22, 2013)

During this webinar, the steps to create effective and valuable tobacco education materials were discussed. We reviewed the importance of design, reading levels, defining the audience, and field testing. It’s a comprehensive session for any agencies looking to create any educational materials.

PowerPoint Slides
10-Steps PowerPoint Slides 


Video: How to Submit Tobacco Education Materials to TEAM Lab (February 28, 2013)

During this training we discussed the steps to submit materials to TEAM Lab, including a review of the required documentation and where on the website to locate this information. Please note, we made a change to the Field Evaluation form to make it easier to fill out, so we also went over that form in depth.

PowerPoint Slides
How To Submit Materials To TEAM Lab 


Video: Digital Storytelling Webinar (April 5th, 2012)

TEAM Lab hosted a webinar on Digital Storytelling. This training was presented by Jena Sussex (Research Assistant) and Dr. Carol Koprowski (Assistant Professor of Preventive Medicine at USC’s Institute for Health Promotion and Disease Prevention Research).

Digital storytelling is a combination of the ancient art of storytelling and the modern use of digital media. Digital stories allow users to share their message in the powerful form of a narrative, making it more memorable, forceful, and resonating with their audience. By combining narrative storytelling, photos, movies, and music, creators can disseminate information in one of the most innovative and effective methods of communication-the digital story. Learn what a digital story is, how to get your organization started on creating digital stories, the technology involved, and find out who is already using digital stories successfully in the fields of health care, advertising, communication, non-profit and advocacy groups. This low budget information dissemination tool has the potential to change the way we share information and give meaning to the messages we send. Digital stories are being used by doctors, patients, teachers, students, parents, children, businesses and artists alike, to share information in the compact and memorable format of a story.

PowerPoint Slides
Digital Storytelling Powerpoint Slides

Tools and Resources Available for Digital Storytelling

Digital Storytelling Examples


Video: Photovoice Part 2 Webinar (March 27th, 2012)

Photovoice 2 was presented by Nora Manzanilla, Director of the TARGET Project, in the Office of the Los Angeles City Attorney, Tobacco Enforcement Program. She presented the training in the form of a case study about the TARGET photovoice project. She gave a brief overview of the planning, and then shared their methods for data collection, management, data analysis and dissemination. This training discussed the planned versus the execution of photovoice, as well as lessons learned and strategies, tools and techniques that may be helpful.

This was a follow up to the Photovoice Part 1 webinar that was launched last year (May 12, 2011) and is always available for viewing on TEAM Lab’s website, in the Archived Webinars page.

PowerPoint Slides
PhotoVoice Webinar Part 2 Slides

TARGET Project Observational Survey
TARGET Project Checklist


Video: Health Literacy Webinar (December, 6th, 2011)

About Michael Villaire

Michael Villaire, MSLM, is Chief Operating Officer for the Institute for Healthcare Advancement, a nonprofit healthcare public charity dedicated to empowering people to better health, with an emphasis on health literacy. Michael produces the Institute for Healthcare Advancement’s annual Health Literacy Conference. He has written numerous articles and lectures nationally on health literacy. He is co-author of the textbook, Health Literacy in Primary Care: A Clinician’s Guide and the easy to read self-help health book, What To Do When Your Child Is Heavy. He is adjunct faculty at Brandman University, where he teaches a health literacy course for the Master of Science in Health Risk and Crisis Communication program.

His background includes 20 years as an editor in healthcare publishing, including peer-reviewed journals in nursing, hospital publications, physician news magazines, and an online healthcare portal experiment. He has helped redesign and launch several medical and nursing journals and managed the development of a multimedia, interactive curriculum in critical care.

Michael earned his baccalaureate degrees in English and Communications from Western Michigan University, Kalamazoo, Mich. He earned his Master of Science, Organizational Leadership, and Management from the University of La Verne, La Verne, Calif. His thesis examined health literacy in community clinics in regard to the adequacy of patient education materials.

PowerPoint Slides
TEAM Lab Health Literacy Webinar Slides

TEAM Lab Pretesting Questions
Materials Review Score Card Excel
Materials Review Score Card (Word Doc)
Materials Review Score Card Criteria Definitions


Video: Pretesting Question & Answer Webinar (November 10th, 2011)

As part of a webisode series called “Best Practices for Testing Materials,” TEAM Lab hosted a live “Pretesting Question & Answer Webinar.” During this webinar, we answered pretesting questions that we received by email. Please don’t hesitate to contact us with any other questions you may have that were not covered on this webinar.

PowerPoint Slides
TEAMLab Pretesting Question and Answer Webinar Slides

TEAM Lab Pretesting Questions
Materials Review Score Card Excel
Materials Review Score Card (Word Doc)
Materials Review Score Card Criteria Definitions


Video: TEAM Lab Website Open House Webinar (October 11th, 2011)

TEAM Lab hosted our second annual Website Open House webinar on Tuesday, October 11th from 1:30pm–2:00pm. Watch this video to learn about the new resources and information available on the TEAM Lab website.


Video: Social Media Part 2–Advanced Social Media Strategy Webinar** (September 7th, 2011)
Part 2 was presented by Amelia Silbert-Geiger, the CYAN Social Media Coordinator. She discussed a more advanced Social Media strategy that can be implemented by your program/agency to disseminate tobacco education messages to a large audience. She explained how to implement a revised version of the Midwest Academy Strategy Chart, and also provided some examples of how others have been using social media for tobacco control efforts. This is not a beginner’s webinar. This is part two of TEAM Lab’s Social Media series. If you are interested in a more introductory webinar, be on the lookout for an upcoming “how to” training in the near future hosted by CYAN.


  • Sample Social Media Policies– The Institute for Local Government policy page with sample county and city social media policies.
  • We are Media– Materials for nonprofits and the Social Media culture.

**Due to technical difficulties only 49 minutes of the webinar was recorded. We apologize for any inconvenience. However, during the webinar USC’s entire network went down. If you have any questions or need further information, please don’t hesitate to contact us.

PowerPoint Slides

Social Media Strategy Presentation Slides


Getting Ready for Our Social Media Strategy

Steps to Social Media Strategy

Where are we, where to be

Social Media Pt2 Webinar QUESTIONS and ANSWERS to post on website


Video: Part 1–Introduction to Photovoice as an Educational Tool (May 12th, 2011)

Photovoice is an innovative and participatory methodology that can be used to record and reflect the strengths and concerns of a community to reach people in positions of power to make lasting changes. At the conclusion of the Photovoice webinar, participants will have a better understanding of the components necessary to plan and implement a Photovoice project.

TEAM Lab would like to acknowledge the following agencies for allowing us to use their resources for this webinar:

Powerpoint Slides for Photovoice Webinar
Powerpoint Slides for TARGET Project

Detailed Agenda
External Agenda-16razig

Curriculum–Community Mapping
Curriculum–Contextualizing or Codifying Pictures
Curriculum–Introduce Photovoice
Curriculum–Principles of Photography

Consent Forms
TEAMLab Photo Image Release
Generic Informed Consent
Template for Parental Consent Sample 1
Template Parental Consent Sample 2
Template for Youth Assent Sample 1
Template Youth Assent Sample 2

Photo Scavenger Hunt List
Photovoice Guidelines
Photovoice Reference List
Photovoice Social Justice Issues
TARGET Fact Sheet


Video:The Power of Social Media: Using New Technologies to Promote Your Tobacco Control Message (March 30, 2011)

This training will is a collaborative between TEAM Lab and The California Youth Advocacy Network. Social media can be a low cost, efficient, extremely powerful tool for programs to disseminate tobacco education messages, increase awareness of activities and gain support. At the conclusion of the training, participants will be able to: 1) Help programs better understand the components of social media; 2) Identify specific tools to implement a social media plan; 3) Improve local advocacy and media efforts through the integration of social media and web-based technologies.

Please fill out our survey to provide feedback on this webinar. Please use this link to complete the survey: Training Satisfaction Survey for The Power of Social Media Power. Thank you!

Powerpoint Slides for Social Media Webinar (2 Per Page)
Powerpoint Slides for Social Media Webinar (6 Per Page)
Video: Social Media in Plain English
Video: Social Media Revolution
Video: Smoking Leathergirls

Useful Handouts:

Social Media Webinar QUESTIONS and ANSWERS
CYAN Brochure
Local Advocacy and Web 2.0 (Revised March 2011)
Social Media for Beginners (Revised March 2011)
Social Media Webinar Additional Resources
Some of CYAN’s Favorite Tools


Video: Literacy and Cultural Considerations in Material Development (February 9, 2011)

During this training, Dr. Lourdes Baezconde-Garbanati reviewed literacy/reading levels and cultural issues to consider when developing materials. Special attention was given to California’s diverse populations and how to avoid common assumptions.

Please fill out our survey to provide feedback on this webinar. Please use this link to complete the survey: Training Satisfaction Survey for Literacy and Cultural Considerations in Material Development Webinar. Thank you!

Literacy and Cultural Considerations Powerpoint Slides
Simply Put A guide for creating easy-to-understand materials 
Beyond the Brochure- Alternative Approaches to Effective Health Communication


Video: Message Framing and Communications Strategy Training (January 11, 2011)

What are the necessary steps needed when developing messages for a tobacco education campaign? The presentation, hosted by Robert Berger, highlighted examples and discussed tips for developing messages and slogans for advocacy campaigns and collateral material development.

Please fill out our survey to provide feedback on this webinar. Please use this link to complete the survey: Training Satisfaction Survey for Message Framing and Communications Strategy Webinar. Thank you!

Message Framing and Communications Strategy Powerpoint Slides
Video Clip #1: The Dot
Video Clip #2: The Disappearing Act (English)
Video Clip #3: The Disappearing Act (Spanish)
Video Clip #4: Beverly Hill City Council Meeting
Video Clip #5: Coast
Video Clip #6: 90210 Media Plug


Video: Best Practices for Testing Materials Before They Are Produced (November 18, 2010)

Dr. Tess Cruz has provided strategies for improving your materials, using testing methods, during the development phase. Topics include ways to involve appropriate test audiences; what you can ask and learn during pre-testing, pilot testing and field testing; what to do with what you learn; and examples using sample materials.

Please fill out our survey to provide feedback on this webinar. Please use this link to complete the survey: Training Satisfaction Survey for Best Practices for Testing Materials Before They are Produced. Thank you!

Best Practices for Testing Materials Before they are Produced Powerpoint Slides


Video: Developing a Health Communications Plan for your Program or Project (October 21, 2010)

The training will sharpen your skills in developing strategically focused communications plans that will guide messaging and the development of effective education materials and other marketing tools. You will learn how to develop a comprehensive plan that will not only shape your message, but also determine how and where it is delivered.

The training involved developing a strategic plan for a comprehensive communications plan including the development of specific educational materials necessary to meet program goals.

Developing a Health Communication Plan Powerpoint slides
Video Clip #1: Fresh Air Outdoor Dining
Video Clip #2: KAGRO
Video Clip #3: Final Butts


Video: How to Submit Materials (September 21, 2010)
This training will discuss the steps to submit materials to TEAM Lab, introducing required documentation and the on-line submission processes.


Video: Website Open House (August 25, 2010)
This training will showcase the newly developed TEAM Lab website and content areas giving viewers an opportunity to learn about resources and information available on the site.