Material Development Tips: Learning About Your Target Audience

Defining the target audience for your material is one of the most crucial and influential steps of the material development process. A great material is culturally sensitive, relevant, and tailored to the intended audience, so defining and learning about the target audience is a necessary component of developing a material.

TEAM Lab has developed a tip sheet titled “Learning about Your Target Audience” that will help guide you through this process. Some of the tips covered include:

  • Asking Questions
  • Studying Current Research
  • Conducting Field Work
  • Obtaining Expert Help
  • Being Culturally Sensitive

You can access theĀ “Learning about Your Target Audience” Tip Sheet here.