Defining the target audience for your material is one of the most crucial and influential steps of the material development process. A great material is culturally sensitive, relevant, and tailored to the intended audience, so defining and learning about the target audience is a necessary component of developing a material.
TEAM Lab has developed a tip sheet titled “Learning about Your Target Audience” that will help guide you through this process. Some of the tips covered include:
- Asking Questions
- Studying Current Research
- Conducting Field Work
- Obtaining Expert Help
- Being Culturally Sensitive
You can access the “Learning about Your Target Audience” Tip Sheet here.