Learning about Your Target Audience

Defining the target audience for your material is one of the most crucial and influential steps of the material development process. A great material is culturally sensitive, relevant, and tailored to the intended audience, so defining and learning about the target audience is a necessary component of developing a material.
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TEAM Lab has developed a tip sheet titled "Learning about Your Target Audience" that will help guide you through this process. Some of the tips covered include:

  • Asking Questions
  • Studying Current Research
  • Conducting Field Work
  • Obtaining Expert Help
  • Being Culturally Sensitive

You can access the "Learning about Your Target Audience" Tip Sheet here.

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